Overcoming The Burden of Attrition


By Alan Adler
COO
Outsource Pros

Agent attrition is the silent killer in call centers.

Like an unchecked virus, it can spread uncontrollably and before you know it, it has spread everywhere and infecting everything it touches.

As a global integrator, we’ve seen multiple causes of agent attrition and perhaps even more strategies to counter it in hundreds of call centers. Agent turnover isn’t just a minor issue; it can have far-reaching effects on your bottom line.

When employees leave, the impact goes beyond just the immediate loss of leaving no one to answer customer calls. The losses are cumulative: lost productivity, decreased service quality, reduced employee morale, and diminished customer satisfaction. Left unchecked, it can cascade into other issues, including high call abandonment rates, frustrated customers, and ultimately, lost revenue.

It’s important to work with a partner who understands the root causes of high attrition and knows how to implement strategies to reduce turnover.

The Ripple Effect of Attrition

When agents leave at a high rate, the damage extends well beyond the immediate vacancy. The first and most obvious consequence is the loss of institutional knowledge. Departing agents take accumulated knowledge about your systems, your customers, your products, and troubleshooting protocols, all of which are invaluable for maintaining consistent service quality. When this knowledge walks out the door, it creates longer ramp-up times for new hires and an increase in training costs. Combined, this one-two punch often leads to further dips in productivity.

Employee morale also takes a hit from high attrition. The constant cycle of recruitment, training, and turnover can wear on the remaining staff, leading to their burnout. Moreover, when morale is low, employees are less likely to engage in their work, which directly affects service quality. Low engagement can also lead to mistakes, increased customer complaints, and, in extreme cases, a loss of top performers who choose to leave.

On the customer-facing side, high attrition leads to poor customer experiences. With new agents constantly being onboarded, customers are frequently dealing with inexperienced staff who may not be able to resolve issues efficiently. This disrupts the customer experience, leading to longer call times, unresolved issues, and increased call abandonment rates. Ultimately, your customers become dissatisfied, which results in decreased brand loyalty and lost revenue.

The Impact on the Bottom Line

The financial implications of high attrition are significant. The cost of recruiting, hiring, and training new agents, especially in a high turnover environment, can quickly add up. The average cost of replacing an employee in the U.S. can range from $3,000 to $15,000 per agent, depending on the industry and the complexity of their position.

Moreover, as the quality of service declines due to the constant churn of new hires, customer dissatisfaction follows suit. Dissatisfied customers are more likely to abandon a brand in favor of a competitor, which can have a long-lasting impact on customer retention and company revenue. The loss of revenue, combined with the additional costs of training and recruitment, makes high attrition a financial burden that cannot be ignored.

Managing Attrition

The good news is that high attrition is not insurmountable. There are proven strategies to reduce and manage turnover, thus ensuring the stability of their operations and service quality.

  1. Effective Recruiting and Onboarding

The first step is hiring right. This starts with a thorough recruitment process to identify candidates who not only have the necessary skills but also align with the company’s values and culture. By hiring individuals who are more likely to stay long-term, companies can significantly reduce the risk of turnover. Additionally, a robust onboarding & training program ensures that new agents are set up for success. Properly training agents, setting clear expectations, and integrating them into the company culture can increase employee retention from the start.

  1. Employee Engagement

High attrition will suffocate employee engagement. We look to work with companies that focus on creating an environment where employees feel valued and supported. They provide regular feedback, opportunities for professional growth and career development, and recognition. These programs make employees feel more connected to their work. Moreover, providing agents with adequate support – coaching, mentoring, and team-building activities – increase their job satisfaction and reduce feelings of isolation.

  1. Compensation and Benefits

Offering competitive wages and benefits is another critical factor in reducing attrition. Employees who feel that they are compensated fairly for their work are less likely to leave. Call centers should regularly review local and industry salary benchmarks and adjust their compensation packages to remain competitive. Furthermore, offering incentives such as performance bonuses, healthcare benefits, and flexible working conditions significantly improves retention rates.

  1. Outsourcing: A Diversion Strategy

Nearshore and offshore outsourcing options provide organizations with significant advantages. By tapping into less saturated labor markets, companies can access a pool of qualified agents at lower labor costs. For example, nearshore outsourcing to countries with English-speaking agents can provide a seamless customer experience while maintaining proximity to the U.S. These outsourcing solutions provide companies with greater flexibility, cost savings, and operational efficiency.

Managing high attrition in outsourced call centers requires a strategic approach. By addressing the root causes of high turnover and implementing effective solutions, businesses can reduce attrition rates, improve service quality, and maintain strong customer satisfaction.

Working with an experienced matchmaking partner diverts the attrition issue.  Outsourcing relieves the burden of staffing, especially during peak seasons or times of high demand. By working with a reliable partner, companies can quickly scale their workforce without the extensive hiring and training costs associated with internal call centers.

Let’s discuss how we can work to reduce attrition in your call center.

Leave A Comment